What Changed in Word-of-Mouth Marketing on Long Island and What You Need to Do Now
April 23 @ 9:00 am - 10:00 am
Long Island has always run on relationships. Referrals, networking groups, and personal trust are the backbone of how business gets done here. But relationships alone aren’t enough anymore. As digital natives move into leadership roles at work and take on purchasing decisions both professionally and personally, the customer journey has fundamentally changed for B2B and B2C businesses alike. Today, a referral doesn’t automatically turn into a phone call, instead it turns into a Google search. Even the strongest recommendations are validated through your website, LinkedIn presence, online reviews, and overall digital footprint. If your value and credibility aren’t instantly clear online, the momentum from referrals slows down – or disappears altogether. This session will help you understand how modern word-of-mouth now feeds into a digital-first customer journey and how to make sure your reputation shows up clearly and convincingly when buyers go looking.
Presented by Devra Prywes, Wheelhouse Marketing
Doors open at 8:30AM for networking.